Marketing Matters: How Coordinated Marketing Helps You Get the Most for Your Equipment 

The right marketing matters when you’re looking to get top dollar for your used equipment. JJ Kane Auctions provides customers with a full-service selling solution, including dedicated, informed marketing strategies to attract as many bidders as possible—and make the strongest sale possible. Keep reading for a rundown on how JJ Kane expertly markets your equipment.

From the Beginning: Better Online Listings Lead to Better Engagement

As part of our turnkey solution, the JJ Kane team handles the process of creating online listings for equipment delivered to one of our nationwide locations. With detailed photos and item descriptions, the team creates comprehensive listings that allow buyers to get a better feel for the equipment and bid with more confidence.

Why Marketing Matters: Increased Equipment Exposure

A key component of our selling process is a coordinated marketing effort to get your items in front of the right customers at the right time. With timed online auctions, effective marketing has a greater impact than ever before because buyers can place a bid anywhere at any time—making the right buyer only a click away.

JJ Kane’s marketing strategy targets customers based on demographics, geography, industry type, inventory and general interests. We cast a broad net for national and international buyers of capital equipment. We utilize a variety of marketing channels to reach millions of prospective customers. Some of these channels include:

  • Social media
  • Paid online ads
  • Flyers/postcards
  • Website
  • Print ads with industry publications
  • Industry-leading listing sites
  • Email
  • SMS

Annual Metrics at a Glance

  • 8+ million website visitors
  • 1.3+ million website visitors referred from social media
  • 50+ million emails sent

Learn More About Our Five Step Selling Process

JJ Kane is a single solution for your auction needs, and we have honed our process to make selling seamless for our customers. To learn more about our selling process, visit our seller’s webpage or contact us today.